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Glossary of Envelope Terms
ADHESIVES:
Back Gum: Used as a permanent seal for envelope seams.
Self - Sealing: Latex gum is applied to the seal flap
and the back of the envelope and sticks only to itself.
It is made from rubber-based materials.
Peal & Seel: Pressure sensitive gum is applied to
the seal flap and covered by release paper.
Regular Gum: Remoistenable adhesive activated by water.
Applied to seal flap of envelopes.
BANG-TAIL: Perforated coupon attached to the body of
a return envelope; must be torn off before the envelope
is sealed. Used for remittance envelopes and other direct
mail applications. May have one or two tear off coupons.
BAR CODE: Pre-printed code used for electronic postal
scanning.: Generated by postal service for OCR scanners.
Space is critical at the bottom of the envelope for proper
bar code printing.
BASIS WEIGHT: See Substance Weight.
BLANK: A die-cut sheet of paper before it is folded into
an envelope.
BLEED: In printing, an image that extends off the page
or envelope. Envelopes with bleed generally may be printed
before they are folded, or after on offset presses.
BLIND EMBOSS: Raised design stamped in paper, without
foil or ink. Can be done before the envelope is folded
so that design is not debossed onto the back of the envelope.
BOOKLET: Large, open side envelope for catalogs, annual
reports, brochures. This style is gaining popularity over
the traditional catalog
(open end) envelopes because it can be used with automatic
inserting machines. Construction, open side envelopes
with two side seams.
BRC: Business Reply Card
BRE: Business Reply Envelope
BRM: Business Reply Mail
CALIPER: Thickness of a sheet of paper, measured in units
of 1/1000th inch (points or mils).
CAMERA-READY: Copy or art which is ready for photography.
CLASP: Metal fastener sometimes used with regular gum
on catalog envelopes, allowing for repeated opening and
closing of the envelope.
CLOSE REGISTER: When 2 or more colors come within 1/16"
of each other. This adds complexity to the requirements
and must be disclosed at time of quotation.
COATED PAPER: Paper that has been coated with clay and
other materials to improve printability. More often used
for envelopes requiring four-color printing, in direct
mail and other applications.
COMMERCIAL: General term for the most common style of
business envelopes. Open side, diagonal seams, with or
without windows.
CORNER CARD: Return address and other identification
of the sender in the top left corner.
COUPON: See Bang-tail.
DIAGONAL SEAM: Seam style frequently used in commercial
open-side envelopes and announcement, invitation and baronial
envelopes.
DIE: Precision tool used to cut out envelope blanks,
windows or other shapes.
DRILLING: Creating the holes for envelopes. Interoffice
and bank teller envelopes are often drilled to ensure
that all contents are removed by the recipient.
DUMMY: Hand folded mock-up to exact specifications prior
to production; proof.
EMBOSSED FINISH: Finish or pattern applied to paper.
When embossing after printing: please state at time of
quote. Registration is critical.
FACE: The front or side of the envelope without seams.
FIM: Facing Identification Markings; pre-printed bars
on the face of the envelope, as specified by the Postal
Service to expedite the automated processing of Business
Reply mail.
FLAPS EXTENDED: Term used to describe the packing of
envelopes with seal flaps open in a vertical position.
GRAIN: Direction in which most of the fibers lie on a
finished sheet of paper. Paper folds more easily with
the grain, it offers greater resistance to being torn
across its grain, and demonstrates greater tensile strength
in the direction of the grain.
INSIDE TINT: Printed design on the inside of the envelope,
used for added security and/or for marketing interests.
KRAFT: Paper grade made from unbleached, bleached or
colored wood pulp by the sulfate process. Kraft papers
have a coarser finish than woves and are noted for their
strength. Most commonly used in the manufacture of catalog
and booklet envelopes.
LAID: Type of finish, characterized by a closely lined
appearance.
LATEX: See Adhesive Self - Sealing.
MANILA: Semi-bleached chemical sulphate paper. Light
ecru color commonly associated with manila stock or file
jackets.
OFFSET PAPER: General description of any paper primarily
suited for offset printing. Can be coated or uncoated.
Characterized by strength, lack of curl and freedom from
foreign surface material. Finish can be vellum or smooth.
OPACITY: Paper property that measures degree to which
paper stops light form passing through. The more opacity
a paper has, the less show-through it permits of the envelope
contents. Inside tints are added for increased security.
OPEN END ENVELOPE: The open end envelope has its opening
on the shorter dimension and usually has a center seam
on the back; however there are several side seam models
in use.
OPEN SIDE ENVELOPE: The open side envelope has its opening
on the longer dimension and has either diagonal or twin
side seams.
OUTSIDE SINGLE SIDE SEAM: Single seam construction on
open-end envelopes, where seam is glued on top or back
panel. Can be
right or left side.
POSTAGE METER STYLE: Commercial window envelope with
the flap at the bottom for mail metering machines.
PATCH MATERIAL: Translucent or clear material covering
window (Glassine, Polyclear or Cello).
PEAL & SEAL: Pressure sensitive gum is applied to
the seal flap and covered by release paper.
PRINTING:
PRINTING: The choice of a printing process depends upon
the quality of the camera ready art, the number of ink
colors, the paper stock and the level of quality desired.
Dry Offset: Similar to wet offset, but requires a coarser
screen, normally 100 to 120 lines per inch. Uses a printing
plate with a raised surface.
Produces printing quality higher than flexography but
lower than wet offset.
Flexography: A form of rotary letterpress, using flexible
rubber or photopolymer plates. Most common type of envelope
printing. Fast drying process, suitable for screens with
65-105 lines. AVERAGE quality and clarity, but does not
meet wet or dry offset.
Jet Printing: General term for printing presses set up
for take from stock and print. Fast, high-quality turnaround,
screens to 150 lines.Service in as little 3-5 working
days.
Letterpress: Similar to flexographic printing. Uses screens
of 65 to 85
lines. One of the least expensive printing processes.
Good quality and
clarity.
Lithograph: See Offset Printing.
Offset Printing: Also known as wet offset or lithography.
Offers highest
degree of precision, clarity and quality. Uses screens
of 133 lines or more. Uses a flat printing plate. The
paper is then converted into envelopes.
REAM: 500 sheets of paper.
Self - Sealing: Latex gum is applied to the seal flap
and the back of the envelope and sticks only to itself.
It is made from rubber-based materials.
SOFTWARE COMPATIBLE ENVELOPES®: Envelopes designed
with 1 or 2 windows for automated business communications.
Commercial, catalog and booklet are the stock compatibles
available. Works with thousands of software applications.
SPLIT SEAL GUM: Gum pattern on seal flap when envelopes
are to be used on automated inserting equipment. Gum is
broken where flap
covers envelope seams; prevents flap from sticking to
the back panel during storage in humid conditions.
STRING-AND-BUTTON: Mechanical closure with a string attached
to the flap and a button on the body of the envelope.
Used mostly in interoffice envelopes.
STRIP-AND-GRIP: Type of pressure sensitive adhesive applied
to the flap and covered with a protective strip until
the envelope is ready to be sealed.
SUBSTANCE OR BASIS WEIGHT: Weight measure in pounds,
of a ream (500 sheets) of paper in its basic size. Different
grades of paper are sold in different basic sizes. Therefore,
basic weights of different grades of paper cannot be compared
directly, a 24 lb. white wove is comparable to a 60 lb.
offset, not to a 24 lb. offset.
STANDARD PAPER WEIGHTS:
16 lb.Used for overseas air mail envelopes.
20 lb. Used for commercial envelopes where strength and
opacity is not a factor.
24 lb. Workhorse of envelope papers-used for most open
side official and commercial envelopes.
28 lb. Used for most open and catalog envelopes and large
sized commercial envelopes.
32 lb. Used for heavy duty envelopes and clasp envelopes.
40 lb. Used for large envelopes, expansions, heavy duty
envelopes or envelopes used for storage and frequent reference.
TEXT: Type of high quality paper, manufactured in white
or colors from bleached chemical wood pulp and/or cotton
fibers. Manufactured in a wide variety of finishes, including
antique, vellum, smooth, felt-marked and embossed. Often
has matching cover stock in envelopes, most often used
for annual reports, brochures or other prestige mailings
where an envelope that matches or complements the enclosure
is desirable.
THUMB CUT: Found on envelopes manufactured without flaps,
such as filing and film storage. Can be cut on one side,
or double thumb cut , through face and back for easier
removal of contents.
TOP: When referring to envelope specifications, the dimension
of the envelope with the opening even if it is on the
side relative to the address, corner card, etc.
TYVEK®: Spunbonded olefin product manufactured by
Dupont. Offers maximum protection and durability at a
very light weight. For example; 100 10x12", 28 lb.
Tyvek envelopes weigh the same as 57 envelopes of the
same size in 28 lb. kraft. Tyvek is unaffected by moisture
and inert to most chemicals. Acid, lint and sulfide free.
Mailing with Tyvek often pays for itself with substantial
postal savings.
TWIN INSIDE SIDE SEAM : Type of seam configuration on
open side envelopes where seams tuck beneath back panel.
TWIN OUTSIDE SIDE SEAM : Type of seam configuration on
open side envelopes where seams fold over back panel.
WATERMARK: Translucent mark visible when sheet of paper
is held up to the light. Available when paper is manufactured
or a printed design may also be used.
WINDOW: Opening in the body of the envelope positioned
to show mailing address, return address and/or special
messages. Customized windows can be created in almost
any size. Can be left open with no patch, and may have
as little as a 1M minimum in manufacturing.
WINDOW POSITION: Location of the window on the envelope,
as measured from the left and bottom edges of the envelope.
Window edge should be no closer than 3/8" from the
side end bottom (to allow space for gluing window material).
Note:5/8" from the bottom is now required for automation
discounts of a standard commercial envelopes.
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